A brand which inspires women to make smart choices – both for themselves and for the sake of the world they live in. ATP is committed to make a difference, not just because, but to make meaningful change in women’s lives. Ultimately, we want to challenge the concept of luxury – to make it smart, not redundant. The main theme of the brant is Smart Luxury as way of living. A lifestyle which is based on conscious choices, from a socially, ecologically and emotionally sustainable point of view.