As a company, we draw heavily on our own European heritage – French imagination, Italian craftsmanship and German tradition. Our roots keep us grounded. Our experience is the basis for our constant innovations. And speaking of roots: denim is a huge part of our DNA. After all, we did start as a denim brand. We have been producing jeans since 1978 and understand the importance of every single detail. The signature details of our heritage styles keep on inspiring our design teams. They will always play a role in our collections. Just as our experience of designing and producing fashion has for more than 40 years.